LAAM Fashion Week Season 2 Continues with Retail, High-Street and Designer Fashion on Day 2

LAAM Fashion Week Season 2 Day 2 runway show in Lahore featuring a model in traditional attire against an illuminated architectural backdrop celebrating Pakistani fashion and heritage.

[Lahore, 24th October 2026] – LAAM Fashion Week (LFW) continued its second edition in Lahore on Saturday, 24th October 2026, with Day 2 bringing together retail-ready fashion businesses, established high-street labels and designer showcases across three distinct runway presentations. Co-created by LAAM and Design651, LAAM Fashion Week continues its runway-to-e-tail model, bringing together the breadth […]

LAAM Fashion Week Season 2 Opens in Lahore with a Celebration of Fashion, Heritage and New Talent

Model walks the runway wearing an embroidered outfit from Sania Maskatiya’s LALEH collection at LAAM Fashion Week Season 2 Day 1 in Lahore, 2026.

[Lahore, 23rd October 2026] – LAAM Fashion Week (LFW) officially commenced its second edition in Lahore on Friday, 23rd October 2026, opening four days of fashion with a programme spanning established designers, emerging talent, heritage, contemporary fashion and specially curated runway experiences. Co-created by LAAM and Design651, LAAM Fashion Week continues its runway-to-e-tail model, bringing […]

Sania Maskatiya All Set to Open LAAM Fashion Week Season 2 with LALEH

Sania Maskatiya to Open LAAM Fashion Week Season 2 with LALEH

The celebrated fashion house returns to the Lahore runway with an exuberant new collection rooted in colour, craft and contemporary expression [Lahore, October 22, 2026] – Sania Maskatiya is set to open LAAM Fashion Week Season 2 in Lahore with LALEH, a new collection that celebrates colour, craftsmanship and the sheer joy of dressing up. […]

LAAM Fashion Week Season 2 Unveils Designer Line-Up, and Expanded Runway Programming

LAAM Fashion Week Season 2 promotional image featuring a black-and-white fashion portrait and official logo ahead of the October 23–26, 2026 event in Lahore.

Returning to Lahore from 23–26 October 2026, LFW2 brings together leading designers, high-street and manufacturing brands, emerging talent and a more digitally connected Fashion Week experience [Lahore, October 20, 2026] – LAAM Fashion Week (LFW) has unveiled the designer and brand line-up for its second edition, taking place in Lahore from 23–26 October 2026, alongside […]

Sharmeen Obaid-Chinoy Celebrates Five Years of Patakha Pictures with 2026 ‘Claim the Frame’ Fellows

Sharmeen Obaid-Chinoy and the British Council celebrate five years of Patakha Pictures, honouring eight talented women filmmakers from across Pakistan and their work through the latest Claim The Frame cohort.

[Karachi, 19th October 2026] Two-time Academy Award-winning filmmaker Sharmeen Obaid-Chinoy celebrated five years of Patakha Pictures, an initiative of SOC Films dedicated to nurturing Pakistan’s next generation of documentary filmmakers, at a special event in Karachi that also spotlighted the eight women filmmakers selected for the 2026 edition of its filmmaking mentorship and funding programme, […]

TGI Fridays™ Signs Development Agreement to Fuel Pakistan Growth

TGI Fridays representatives in front of a TGI Fridays location as the brand announces plans to expand across Pakistan through a development agreement with Meerab Hospitality.

Plans include scaling to 15 restaurants as TGI Fridays continues to expand its footprint across South Asia and the Middle East under its 1-2-3 Strategic Vision. [Lahore, 5th October 2026] – TGI Fridays™ today announced a landmark development agreement with Meerab Hospitality, marking an exciting chapter for the brand in Pakistan and further accelerating its […]

Experts call for medical approach to obesity at Lahore event

Bariatric surgeon performing a procedure in an operating room, representing medical and surgical treatment options for obesity.

LAHORE: With more than 1 billion people living with obesity worldwide, health experts in Lahore on August 31 called for treating obesity as a chronic disease and expanding access to medical and surgical care in Pakistan. Obesity has emerged as a major public health challenge. The World Health Organization estimates that in 2022, 43% of […]

L’Oréal Pakistan Advances Local Capability Through Strategic Raw Material Localization

[Karachi – 15th May 2026]  L’Oréal Pakistan announced a significant milestone in its journey toward domestic capability building: the successful localization of Sodium Laureth Sulfate (SLES), a critical raw material for shampoo production. This strategic onboarding of Tufail Chemical Industries Ltd. as a qualified local supplier marks a pivotal shift in L’Oréal’s operational footprint in Pakistan, […]